Urban Beets is a locally owned raw juice bar and cafe in Milwaukee. When they were ready to expand they chose Wauwatosa for the location and Madisen Maher Architects for design. Being the premier plant-based cafe in the area that makes healthy eating accessible and delicious, Urban Beets wanted the design to enhance their vision. The design concept was to create an inviting, comfortable and airy space. Biophilic concepts including abundant greenery and natural light were incorporated. Soft white walls contrasting with the charcoal painted ceiling pair well with rustic industrial lighting and warm woods throughout. The blue-stained concrete floors as well as the plants work well as accents to complete the feel.