International Autos Group partnered with Madisen Maher Architects in designing and renovating an existing dealership into a dual Maserati / Alfa Romeo showroom on their West Allis campus.
Exterior modifications entailed the expansion of the west-facing glazing to reveal more of the showroom, the installation of new metallic gray metal panels, and the existing cement panel design was extended to the east.
The interior embraces a new customer lounge, vehicle customization center, sales offices and service advisor offices. Showroom finishes were updated to reflect the re-branding of both models. The underlying tone is a soft neutral to highlight the vehicles being displayed, and accents of blue highlight points of interest for the customer.
