First Watch is an award-winning American restaurant chain whose name is a nautical reference to the first work shift aboard a ship, as they specialize in breakfast, brunch and lunch service. First Watch prepares fresh menu items from scratch.
The interior buildout for the Oak Creek location features an urban farm aesthetic. Rustic, yet contemporary and comfortable environments are created by use of reclaimed decorative materials. The design concept creates a series of rooms, each with its own character. Natural light and hand-painted murals enhance the inviting and warm space.
