Madisen Maher Architects

BMW New Car Delivery Room BMW Customer Lounge BMW Customer Service Office BMW Driving Gallery BMW Customer Service Area BMW Showcase

International BMW

The new International BMW is an engaging retail environment that showcases modern finishes. Branded graphics create a clear message to consumers emphasizing product features and offerings.  The environment, combined with a consultative sales approach, delivers the ultimate customer experience.

The BMW i Presentation area consists of a Platform, Brand Wall with BMW i Logo and Communication Wall with Screen.  The screen on the Communication Wall supports the consultation process and provides information and visual demonstrations of the entire product line.

The Touchpoint Lounge Experience gives customers the opportunity to relax while they enjoy a cup of coffee along with numerous entertainment options, including a Consultation Satellite.

Touchpoint Consultation Work Stations are positioned alongside the Driving Gallery so the customer has an optimum view of the cars.  Communication Displays provide easy visibility from the customer seating areas.

The Dedicated Delivery Lounge is located in a devoted room directly adjacent to the showroom allowing new owners to exit directly and easily.

Location: West Allis
Completion Date 2015