Marketing


Jean Radtke

Accomplished marketing leader with a proven ability to lead agency and client management teams across Business-to-Business and Business-to-Consumer markets. Successfully grew ad agency team and implemented local, regional, national and global integrated marketing campaigns in numerous industries.

Jean Radtke

Marketing  jradtke@phoenixmgi.com

Work Experience

1979 to Present
Phoenix Marketing Group, Inc., Milwaukee, WI
2010 to 2015
Heartfelt Celebrations, Milwaukee, WI

Professional Skills

Market Research
Strategic Planning
Brand Development
Account Management
Online Marketing
Social Media
Public Relations
Event Marketing
Advertising
Sales Promotion
Direct Marketing
Contact Management

Personal and Professional Affiliations

Business Marketing Association, CBC, past president;
Milwaukee Association of Advertising Agencies, past president;
Metropolitan Milwaukee Association of Commerce;
Women Business Owner’s Network;
Executive Resource Group

Education

University of Wisconsin – Milwaukee
Marketing Research, Strategic Planning, Niche Marketing, Management Enrichment Program – Marketing
Milwaukee Area Technical College
Psychology, Business Management, Accounting
Business Marketing Association
Certified Business Communicator (CBC)

Volunteer

Trinity Housing, Vice President
Canticle Court and Juniper Court, past Chair and Board Member
St. Aemilian-Lakeside, golf outing committee
Wisconsin AIDS Fund, marketing for Absolut Benefits
Wisconsin Donor Network, branding and Celebrity Hockey Events